from DangerousMinds:
Australian TV gameshow The Gruen Transfer brings together competing advertising agencies and pits them against each other in an almost American Idol-type scenario. A segment called “The Pitch” gives them a subject like “Child labor should come back” or a similarly controversial topic and asks them to come up with a 30-second spot meant to promote it. A panel of advertising industry experts judges the ads.
In the four years of the program, the only subject they had agencies actually decline to compete on was “Banning religion is a good idea.”
However, two agencies took the challenge and the results were pretty amazing (especially the first one, IMHO). Can you imagine something like this on American TV???
Hi,
ReplyDeleteWe're from Loud and Clear, the creative agency in Melbourne that produced the first ad. We just wanted to say hi and thanks for featuring our work.
Cheers,
The Loud&Clear Team