This is part 2/3:
Before i went to print i told everyone that this would be "The One and Only Issue". Flipside said they were printing around 4000 at the time, and Maximum Rock'N'Roll said they were printing between 2,500 and 3,500 at the time (they were by far the biggest Punk Fanzines at the time), Thrasher, which at that moment was the ONLY national skateboard magazine (but only B&W photos) told me the were doing 20,000... So i figured, being a one time thing, it'd be cool if i did 10,000, i had confidence the national & worldwide punk scene (there were pockets of punks all over the globe in major cities) would be into it. It wasn't until we were at the bindery, getting the zines all cut, trimmed, collated, & stapled together, that i found out the truth regarding Thrashers numbers by accident... The binder, whom Thrasher put me on to, asked me, "how many copies total you got here?" I said "half of what Thrasher does" he said "this looks like a lot more than that!" And then he told me they usually printed only around 6,000 copies a month, HAAAAA! I couldn't believe it, and here i am with 10,000, more than they ever did! Oh well... It cost me about .30¢ each to print, i wholesaled them for $1.00 to record distributors and magazine stands and record stores, the cover price was $2.00 the ads paid for about half the printing and the other $1500. was outa my own savings account, (no fucking kickstarter bullshit, its DIY!) i shipped them via UPS & USPO as well as drove many to distributors & records stores myself, and made all the calls to sell & collect myself. Every dot on every page i put there on purpose or by accident, myself or by Kevin Thatcher (Thrasher original Editor who gave me invaluable assistance in creating & cutting & pasting all my photos & ideas onto the page. My first solo homemade publication! Sold 8,000 copies in the first two years all over the country and mail orders came to me from over a dozen countries world wide, Yugoslavia and Chile being two of the farthest and most impressive to me, the currency sent in envelops from all over, much of it i would never trade in (some i still have & put in the collage in the MY RULES book endsheets)..
This is part three of three of the story...
The last two thousand trickled out over the following 8 years or so, and now a days some of my last few N.O.S. go for over $300 a pop, on eBay you can find them at different times for as little as $30 and as much as $399 just depends on the timing... Anyway, theres my day off sermon, hope you liked it
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