The Village presents a video design fiction (?) for "Parking Douche," an app that lets you photograph the number plates of crappily parked cars in your neighborhood (in Russia) and submit them to a database. The app then buys hyper-geo-targeted ads that block the text on the websites being read by people in the same neighbourhood as the badly parked cars. The ads can't be dismissed until you share them on social media. Basically: if you park like a dick, then everyone who lives or works nearby will not be able to read the Web until they've seen and shared a picture of your dickishness.
Friday, June 1, 2012