Not just a potato twice the height of the Rock of Gibralter… a sexy potato twice the height of the Rock of Gibralter
You may be familiar with Disney’s most famous World War Two propaganda, Der Fuehrer’s Face, in which Donald Duck dreams of an alternate life under Nazi rule. It’s weird, but not nearly as weird as Food Will Win the War. During both World War One and Two, the slogan, “Food will win the war,” was bandied about to both discourage food waste and encourage an increase in agricultural yields; the idea was that the U.S. needed to remain war-ready with a food surplus. In the film, however, the slogan is invoked more as a morale booster, and the result is a confusing mish-mash of messaging.
Instead of telling farmers to produce more and families to waste less, the narrator emphasizes our current glut of food, which is really counterintuitive to a message of prudence and industriousness. It’s as if the writers got so carried away with nationalist boasting, that they forgot the actual purpose of the film. Even more strangely, they demonstrate our surfeit of food by means of very strange scale comparisons.
For instance, did you know that if we had made all our wheat from 1942 into flour, we could bury every German tank in it? And if we had made it into spaghetti, we could weave from it a fashionably nationalistic sweater-vest to clothe the entire Earth! Why would you aspire to do such a thing, you ask? Why would we knit a celestial spaghetti sweater?!? Who cares! We’re America, fuck yeah!
Friday, October 18, 2013
from Dangerous Minds