Food economics: What if the world went vegan?

from AlJazeera

Food for thought - we examine food scarcity, food security, food innovation and its economic consequences.

IF VIDEO DOES NOT PLAY GO HERE: http://www.aljazeera.com/programmes/countingthecost/2016/04/food-economics-world-vegan-160402140953750.html

How much would the world save if people ate less meat? A recent report from the Oxford Martin Programme on the future of food estimates that changes in diets could save up to $1,000bn per year on healthcare. If the world went vegan, it could save eight million lives by 2050 and trillions of dollars. The report states that simply cutting down meat consumption within accepted guidelines would cut emissions by a third by 2050. A widespread switch to vegetarianism would cut emissions by nearly 63 percent and a similar adoption of veganism would reduce emissions by 70 percent. It's easy to say "we are what we eat", but is what's healthy for us healthy for the environment too? Are production methods cost-effective or potentially counter-productive in the long term? On this special edition of Counting the Cost, we take a look at the economics of food consumption, food security and the future of food. Dr Marco Springmann, from Oxford University, discusses the future of food, food security, and how changes in food consumption and eating habits could help the environment. Also on this episode of Counting the Cost: Kenya's water crisis: In Kenya, around 17 million people have no access to safe drinking water, but a vast underground reservoir in one of the country's driest areas is supposed to be a game changer. We look at the state of the water crisis in Kenya three years after the discovery of the reservoir and ask if anything has changed for Kenyans. India's tea industry: Assam state in India's northeast is famous for its tea production, but two years of erratic weather and declining production is taking a toll on the tea industry. So what are the effects of climate change on tea production and what is the state of India's tea industry? Desert food: Almost 90 percent of food in Qatar is imported, but there are also some green shoots growing in the desert. Kamahl Santamaria talks to the CEO of Hassad Food, a Doha-based company growing food in Qatar and around the world. We talk about food security, what can and can't be grown in the desert, and what the aspirations are for this part of the world to have some sort of food security. Martian potatoes: We find out why NASA is working with the International Potato Centre in Peru to discover how to grow the vegetable on Mars.

There is literally a US government conspiracy against vegan mayo

editors note: I've tried this stuff and it's great, no wonder the assholes who make a living from killing and abusing animals are fighting it.

from Quartz:

Hampton Creek, the food technology company, has apparently been the subject of much discussion at the American Egg Board—an egg research and promotion program overseen by the US Department of Agriculture.

Newly released documents show high-level members of the American Egg Board, a USDA employee, and an outside PR firm discussing strategies for dealing with Just Mayo, Hampton Creek’s plant-based mayonnaise substitute, the Associated Press first reported.

In an August 2013 email, Joanne Ivy, president of the American Egg Board, refers to Just Mayo as “a crisis and major threat to the future of the egg product business.” The email concluded with the line: “‘What are we doing at AEB with regard to this competing product??’ We need to have an answer!”

The records were disclosed in response to a Freedom of Information Act (FOIA) request made by Ryan Noah Shapiro, a public records expert at the Massachusetts Institute of Technology, and his lawyer, Jeffrey Light, who specializes in FOIA matters, according to the AP.
Representatives of the American Egg Board could not be immediately reached by Quartz to comment on the documents, but Ivy told the AP the board “bolstered efforts to increase the demand for eggs and egg products” amid the growing interest in egg substitutes, and that the actions it took are “common within the consumer products industry.”



Several of the emails obtained were posted online by Hampton Creek and food lawyer and activist Michele Simon. They indicate that the egg board came up with several tactics—some of them perhaps illegal, one critic charges—for dealing with Just Mayo.
Tactic #1: Get the FDA to handle it.

In January 2014, Roger Glasshoff of the USDA proposed challenging Just Mayo’s labeling claims with the US Food and Drug Administration. “I would forward the information to the FDA District Office responsible for the location where the product was marketed,” he wrote. Ivy responded with the green light.

The FDA issued a warning letter in August 2015. It declined to comment on its motivations to Quartz, but the letter listed violations including making unauthorized health claims and misleading consumers by using the term “mayo” along with a picture of an egg, when the product is actually not standardized, egg-based mayonnaise.

Update (Sept. 3, 2015, 2:20 p.m.): A USDA spokesperson told Quartz, “By law, USDA’s Agricultural Marketing Service (AMS) is charged with providing oversight, ensuring fiscal responsibility, program efficiency, and fair treatment of participating stakeholders. AMS does not condone any efforts to limit competing products in commerce… The National Shell Egg Supervisor in AMS [Roger Glasshoff] regularly fields questions from those seeking regulatory and labeling guidance. The National Shell Egg Supervisor has no role in the oversight of the American Egg Board. In this case, he fielded a call about a regulatory question and simply referred the inquirer to the correct regulatory authority. In reviewing documents, AMS has not discovered any inappropriate actions by the now retired National Shell Egg Supervisor that would fall outside of his responsibilities.”

Tactic #2: Get Just Mayo out of Whole Foods.

But that was only one piece of a multi-pronged strategy, the emails show. In December 2013, the American Egg Board also asked Anthony Zolezzi, an external sustainability contractor, to place a call with Whole Foods asking the grocery chain to remove Just Mayo from its shelves. Internal American Egg Board documents imply that he was paid for the service. Ivy wrote to a colleague, “I feel sure he wants to be paid for doing it. If it is that easy, I will contact Anthony and remind him to make the call unless his price is too steep.”
Whole Foods, which still sells Just Mayo, said it had no information regarding any such call.

Zolezzi was not immediately available to respond to Quartz’s inquiry. According to the AP, Zolezzi said he offered to help the egg board because he considered Just Mayo’s packaging to be misleading and doesn’t think removing eggs from people’s diet and replacing them with plant-based foods is a good idea.

Tactic #3: Pay a PR firm to get food bloggers to send out the message.

In January 2014, there were also discussions about a campaign to get bloggers to include promotions for eggs in their posts. An account executive at Edelman sent an email to the egg board telling them about the key, “USDA-approved” messages that these bloggers would “weave into their blog posts” to “encourage their readers to make a conscious decision to choose real and sustainable foods, like eggs, on their path to a healthier lifestyle.”

As Simon points out on her blog, EatDrinkPolitics.com, at least a few bloggers took the bait: She found posts on two food blogs that were “strikingly similar” in how they sang eggs’ praises, both mentioning the American Egg Board. (Here and here.) Fooducate, billed as a blog and app for healthy diets, let the board sponsor a post on its site. Some readers, calling it irresponsible, weren’t happy. Edelman was.
A contract for services outlines $43,000 paid to Edelman for its campaign.

Update (Sept. 3, 2015, 11:42 a.m.): A representative from Fooducate told Quartz that it is not “a co-conspirator against Hampton Creek” nor has it “been played by the American Egg Board.” The representative said, “We’ve been writing about the health benefits of eggs pretty much since we started Fooducate. … As part of our ad sales activities we reach out to healthy brands and commodity boards to spend their ad dollars to reach our audience. “

Edelman did not immediately respond to Quartz’s request for comment.

Tactic #4: Help a major corporation with its lawsuit.

But wait, there’s more: The egg board also worked behind the scenes with Unilever, the maker of Hellmann’s mayonnaise, to try to deal with the Just Mayo “crisis,” November 2014 emails from Ivy show. Unilever had filed a suit against Hampton Creek in October of that year alleging that Just Mayo, because it’s not made with eggs, isn’t actually mayonnaise. It withdrew the suit a few months later.

Unilever did not immediately respond to Quartz’s request for comment.
Tactic #5: Go to the mattresses.

And just for good measure, both an executive at food company Hidden Villa Ranch and an executive at the egg board made jokes—more than a year apart—about killing Hampton Creek CEO Josh Tetrick.

“In the meantime, you want me to contact some of my old buddies in Brooklyn to pay Mr. Tetrick a visit?” proposed American Egg Board executive Mitch Kanter in December 2013.

“Can we pool our money and put a hit on him?” asked Mike Sencer of Hidden Villa on Oct. 31, 2014.

Neither the American Egg Board nor Hidden Villa immediately responded to Quartz’s request for a comment on the emails.

According to Simon, a number of laws were likely broken in the American Egg Board’s attempt to quash its egg-free competitor. “Egg Board money is legally required to be spent on the promotion of eggs, not on tearing down a competitor,” she told Quartz.

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My good friend Tara Brown add's "Attacking a startup that is trying to make a healthy food alternative is pathetic. And it's not just for vegans. Some people are allergic to eggs and some just don't like them.

Hampton Creek Foods CEO Josh Tetrick has called for a congressional inquiry into lobbying against his company. A petition calling on the White House to investigate the USDA for, among other complaints, “[p]aying for deceptive endorsements without disclosing their source” and “[l]obbying the FDA to go after Hampton Creek” had reached more than 8,400 signatures"

Read this in the Guardian: "US-appointed egg lobby paid food blogs and targeted chef to crush vegan startup "

Meet the Corporate Front Groups Fighting to Make Sure You Can't Know What's in Your Food

from AlterNet: By Alexis Baden-Mayer and Ronnie Cummins
Here's a partial lineup of hired guns and organizations behind the anti-labeling advertising blitz soon to hit the California airwaves.

What do a former mouthpiece for tobacco and big oil, a corporate-interest PR flack, and the regional director of a Monsanto-funded tort reform group have in common?

They’re all part of the anti-labeling PR team that will soon unleash a massive advertising and PR campaign in California, designed to scare voters into rejecting the California Right to Know Genetically Engineered Food Act.

In November, California voters will vote ‘yes’ or ‘no’ on a law to require mandatory labeling of all GMO ingredients in processed foods, and ban the routine industry practice of mislabeling foods containing GMO ingredients as ‘natural.’

Polls show that nearly 90% of the state’s voters plan to vote ‘yes.’ But when November rolls around, will voter support still be strong? Not if the biotech, agribusiness, and food manufacturers industries can help it.

It’s estimated that the opposition will spend $60 million - $100 million to convince voters that GMOs are perfectly safe. They’ll try to scare voters into believing that labeling will make food more expensive, that it will spark hundreds of lawsuits against small farmers and small businesses, and that it will contribute to world hunger. None of this is true. On the contrary, studies suggest just the opposite.

Here’s what is true: The opposition has lined up some heavy-hitters and industry-funded front groups -- masquerading as “grassroots” organizations -- to help spin their anti-labeling propaganda machine.

You have the right to know what’s in your food. You also have the right to know who is working tirelessly to prevent you from ever having that right – and who is signing their paychecks. Here’s a partial lineup of hired guns and organizations behind the anti-labeling advertising blitz soon to hit the California airwaves:

Tom Hiltachk: Monsanto’s Man in California

Tom Hiltachk is the PR gunslinger behind the Coalition Against the Costly Food Labeling Proposition (CACFLP), an anti-labeling front group. A partner at the Sacramento-based lobbying firm Bell, McAndrews & Hiltachk, Hiltachk is no stranger to front groups. With a little help from his friends at Philip Morris and R.J. Reynolds, he helped organize the Californians for Smokers’ Rights group to fight anti-smoking initiatives in the 1980s and 1990s. He also helped form the Californians for Fair Business Policy – a so-called “grassroots” organization, but actually a front group to mobilize business opposition to anti-smoking initiatives. That organization was funded by an “academic” front group – the Claremont Institute – which was in turn funded by tobacco companies.

Hitachk also has ties to Big Oil, including a colorful history with California’s Proposition 23, a conservative-backed ballot initiative launched – and defeated – in 2010. The initiative, supported by Big Oil, would have repealed California’s clean energy and climate laws. Hiltachk was initially an ally of Ted Costa, a veteran right-wing activist behind many conservative initiatives, including Prop 23, and head of the group People’s Advocate. But that relationship soured, according to ThinkProgress.org, when Costa realized that Hiltachk’s main motivation was to funnel the $50 million that he hoped would be raised from oil companies and the Chamber of Commerce to himself and his friends.

Coalition Against Costly Food Labeling Proposition: Looking out for consumers’ financial well being?

The Coalition Against Costly Food Labeling Proposition (CACFLP) runs a website called stopcostlyfoodlabeling.com, giving the impression that this is a group concerned about protecting consumers’ wallets. But the website lists only one consumer group in its coalition – Consumers Coalition of California. A search of the IRS.gov site turns up nothing on this group. According to the coalitions’ 2009 990-Form published on Guidestar.org, this Torrance, Calif.-based coalition describes itself as “Research and oriented community education studies and info for residential and small businesses advocating on issues affecting major legislation.” The group has no website. No other national or California-based consumer groups are listed on the CACFLP site.

CACFLP’s website does list some powerhouse coalition members, however, including the Grocery Manufacturers Association (GMA), whose members also include Monsanto, BASF, Bayer, Dow and Syngenta as well as many large food processors and supermarket chains, and the Council for Biotechnology Information (CBI) , whose members include Monsanto, BASF, Bayer, Dow and Syngenta. Both groups are based in Washington DC. As of March, the GMA and the CBI had contributed a combined $625,000 to the CACFLP – presumably to “protect” consumers from GMO labeling. Both groups have publicly opposed this initiative.

Monsanto recently made the following statement in support of CACFLP:

Monsanto is part of a growing coalition of California farmers, food producers, grocers, retailers, and others which has been formed to oppose the California measure. As a member of both GMA (Grocery Manufacturers Association) and BIO (Biotechnology Industry Organization), we support the organizations' involvement in the California campaign to oppose the costly and extreme measure.

Kathy Fairbanks: Voice of the people?

Kathy Fairbanks wants consumers to believe she’s on their side when she warns them that requiring labels on GMO foods will raise their grocery bills. Yet since when has she fought for the little guy? A glance at her resume reveals a long list of pro-corporate gigs, including some involving illegal donations and questionable practices.

In 2010, Fairbanks worked for the Californians for Fair Auto Insurance Rates - C-FAIR - an insurance industry front group set up by billionaire Mercury Insurance executive George Joseph. C-FAIR launched a California ballot initiative, Prop 17, to raise rates on consumers who had been without coverage - despite a voter-approved law banning the practice. Fairbanks' work on the 2010 ballot initiative was investigated in a San Francisco Bay Guardian piece called "Buying Power: How PG&E and Mercury Insurance Are Spending Millions to Try to Trick Californians into Voting for Corporate Interests," and a San Diego Union Tribune article, "Insurer Veils Its Funding of Measure: Literature for Prop. 17 Omits Mercury's Millions."

During the initiative battle, the state Department of Insurance accused Mercury of illegal practices, including unfairly denying coverage and charging discriminatory rates to motorists who were not at fault in accidents, were members of the armed forces or worked in certain professions. It found Mercury had a "lengthy history of serious misconduct" and an attitude of "contempt toward and/or abuse of its customers, the [insurance] commissioner, its competition and the Superior Court." Mercury paid $300,000 to settle the allegations.

Fairbanks also worked on the wrong side of consumers on the following pro-big business campaigns:

In 2008: spokesperson for the opposition to Prop 7, a California ballot measure to require half the state's electricity to come from renewable sources by 2025.

In 2006: helped defeat Proposition 82 which would have provided credentialed teachers to 150,000 4-year-olds living in the city, funded through tax increases on individuals earning more than $400,000 a year, and on couples making more than $800,000 a year.

In 2005: spokesperson for Steve Poizner's Campaign for State Insurance Commissioner , whose funding was controlled by Poizner, a wealthy Silicon Valley Republican. The fund was required to return $1.75 million in illegal donations made by Gov. Arnold Schwarzenegger and his campaign committee.

Fairbanks also worked for the California Chamber of Commerce, in 1999, when the Chamber was spending $2.4 million per legislative session on lobbying. The list of bills she urged Gov. Davis to veto included a bill that would have increased workers compensation benefits, and one that would have allowed employees to use up to half of their annual sick leave to stay home and care for sick family members. She also opposed limiting the expansion of Big Box stores and barring businesses from using revenues from state contracts for anti-union activities.

Maryann Marino and the California Citizens Against Lawsuit Abuse (CALA): Defending small farmers?

Maryann Marino is the Southern California regional director of California Citizens Against Lawsuit Abuse (CALA), which according to Public Citizen is one of many so-called "lawsuit abuse" groups throughout the country that are part of a national, corporate-backed network of front groups that receive substantial financial and strategic assistance from the tobacco industry and some of America's biggest corporations.

According to Public Citizen, “These groups masquerade as grassroots citizens groups spontaneously manifesting citizen anger against so-called ‘lawsuit abuse.’ The groups aim to incite public scorn for the civil justice system, juries and judges, and to pave the way for enactment of laws immunizing corporations from liability for actions that harm consumers.”

Sure enough, Marino recently told KABC-TV, Los Angeles, the GMO labeling initiative is “not really about the right to know, but rather the right to sue.”

In 2000, the Center for Justice and Democracy issued a report on CALA which unmasked "funding by self-serving mega-corporations that secretly spawned a national network of fake citizens’ organizations," said Public Citizen President Joan Claybrook. "These so-called citizens groups are doing the bidding of the corporate funders and are pushing at all levels to deny Americans access to the courtroom and to create a legal environment that shields corporate wrongdoers from accountability."

American Tort Reform Association (ATRA): Champion of food safety?

Maryann Marino’s organization, CALA, is a state chapter of the American Tort Reform Association (ATRA) – which receives substantial financial and strategic assistance from the tobacco industry and America's biggest corporations, including Philip Morris, Dow Chemical (currently seeking approval for Agent Orange Corn), Exxon, General Electric, Aetna, Geico and Nationwide.

ATRA now keeps its membership secret, but according to a 1993 American University Law Review article by P.R. Sugarman, Monsanto Chemical Company, RJR/Nabisco, E.I. DuPont de Nemours & Company were among just a few of the companies and industry trade association members. According to "Justice For Sale: Shortchanging the Public Interest for Private Gain," a 1993 report by the Alliance for Justice, "The ATRA is made up of corporation trade groups such as the National Association of Manufacturers, the Chemical Manufacturers Association, the Pharmaceutical Manufacturers Association -- thus giving corporations a decoy and accomplice group two full steps removed from their board rooms."

In 2008, the last time they made the names of any of their members public, a list of "sample members" included Kraft Foods Inc., the 3rd largest packaged food company in the U.S. Kraft opposes GMO labels, but defends its use of GMOs.

In return for Monsanto's support, ATRA has been a relentless cheerleader for the company's lawlessness.

ATRA applauded Monsanto for skirting plaintiffs' claims for medical monitoring after Monsanto was found to have been knowingly polluting the small town of Anniston, Alabama, with dangerous levels of Polychlorinated Biphenyls (PCBs). (The residents surrounding the Monsanto plant were predominantly minorities. The first lawsuit, brought in state court, went to trial and the jury found Monsanto guilty of a variety of torts, including negligence, nuisance and trespass. This case was eventually folded into a similar federal case, concluding in a global settlement fining Monsanto $700 million for its egregious behavior toward the Anniston residents.)

ATRA's publication, Judicial Hellholes, in a post titled, "Food Eaters 1, Uncompetitive Organics Industry 0," calls atrazine, the infamous endocrine-disrupting pesticide, "a safe and widely used weed killer."

Neither CALA nor ATRA have voiced concern about Monsanto suing farmers in 143 different patent infringement lawsuits when their crops were unintentionally contaminated with Monsanto's GMOs. Marino does, however, have a problem with farmers getting together to bring one lawsuit against Monsanto to stop the harassment.

Find our Common Ground: Advocating for moms and regular folks?

The newly launched website, Find Our Common Ground, may not fit in the heavy-hitter category, but it’s another example of a thinly veiled attempt by a group to look as if it’s working for small farmers, gardeners, and health-conscious folks. The group also has a facebook page, to help spread its folksy message.

The message? Direct from the group’s website:

Consumers aren’t getting the real story about American agriculture and all that goes into growing and raising their food. We’re a group of volunteer farm women and we plan to change that by doing something extraordinary. Our program is called CommonGround and it’s all about starting a conversation between women who grow food, and the women who buy it. It’s a conversation based on our personal experience as farmers, but also on science and research. Our first goal is to help consumers understand that their food is not grown by a factory. It’s grown by people and it’s important to us that you understand and trust the process. We hope you’ll join in the conversation.

The message maker? A quick search on Wois.com reveals that Osborn Barr Communications, a PR company with ties to - who else? - Monsanto – owns the domain name. Osborn Barr specializes in agriculture and rural communities and is used to create front groups for their clients. In 2006, Monsanto hired Osborn Barr to work on the controversial recombinant Bovine Growth Hormone issue, so Osborn Barr set up American Farmers for Advancement and Conservation of Technology (AFACT), a pro-rbGH farmer front group.

There will be no lack of creativity and certainly no lack of money spent to defeat the California Right to Know Genetically Engineered Food Act. There should also be no lack of scrutiny when it comes to who is spreading the anti-GMO labeling message.

Alexis Baden-Mayer is Political Director of the Organic Consumers Association.

Ronnie Cummins is founder and director of the Organic Consumers Association. Cummins is author of numerous articles and books, including "Genetically Engineered Food: A Self-Defense Guide for Consumers" (Second Revised Edition Marlowe & Company 2004).